Search Engine Optimization - SEO
A better website will generate greater profits. Your website is the most important part of your online marketing campaign. Online marketing campaigns usually lead back to your website. Your website then, must work hard to persuade people to take the desired action. With a solid work methodology, psdSHOW is skilled in building websites that achieve business and marketing goals.
SEM and SEO (Search Engine Marketing and Optimization)
Consider this: If your website doesn't show up on search engines, your competitors will. The great thing about SEO and SEM is this: If it is done right you will attract people who are already really interested in your service or product. Once they find you on search engines it is up to your website to convert visitors into customers.
The main purpose of SEO is to improve your website's position in organic search results for specific keywords or key phrases. There are 4 very important SEO basics that must work together to get the best possible organic search results.
SEO friendly website: You're website must have search engine friendly structure
Keywords and key phrases: research is necessary to find out what phrases people are using to search for your products and services
Web Copy: Your website copy must be optimized with these keywords and key phrases
Link building: This refers to quality inbound links from other websites to yours.
Pay Per Click Advertising (PPC)
PPC ads are the links you see on the right hand side of a search engine results page (SERP). PPC is an advertising system where the advertiser only pays for each click. It works on a bidding system where advertisers bid on keywords and key phrases. The highest
bid gets better ranking. However there are other factors that influence the ranking such as relevancy and click through rate.
Link building, also known as link popularity, involves many different types of promotional activities intended to grow the number and quality of inbound links to a web site. The purpose of link building is to boost your websites relevancy to search engines. E.g. if Google notices that site A, B, C and D, who has relatively similar content than yours, link to your website then Google will see your site as having quality content too. This increases your websites credibility and legitimacy in Google's eyes.
Crafting an engaging, user-friendly, branded online experience is only half the battle. Partner with us and benefit from industry-standard, organic and authentic methods of building online traction.
- Link Building
- E-mail Campaigns
- Search Engine Optimization
- Banner Campaigns